Communication Models for the Study of Mass CommunicationsLongman, 1981 - 110 oldal Presents the main existing models of the whole of parts of the mass communications process which have been developed during the last thirty years, providing brief descriptions of significant concepts and ideas in the study of mass communication, using graphic and verbal models. |
Tartalomjegyzék
CONTENTS | 1 |
BASIC MODELS | 10 |
Gerbners general model of communication | 18 |
Copyright | |
12 további fejezet nem látható
Más kiadások - Összes megtekintése
Communication Models for the Study of Mass Communications Denis Mcquail,Sven Windahl Korlátozott előnézet - 2015 |
Communication Models for the Study of Mass Communications Denis Mcquail,Sven Windahl Korlátozott előnézet - 2015 |
Gyakori szavak és kifejezések
activity agenda-setting agenda-setting theory alternative amongst attitude autism basic behaviour Beverly Hills channel characteristics Claude Shannon communica communication models communicator's consequences decoding DeFleur degree DENIS MCQUAIL dependent described diffusion discussed effects of mass elements élite encoding example factors feedback focus strategy functions gatekeeping Gerbner Gieber gratifications approach ideas important individual influence information gaps interpersonal Katz Kennedy assassination knowledge gap hypothesis Larger social structure Lasswell Formula Lazarsfeld less mass communication process mass communication research mass media media content media organization media system medium model of mass munication needs Newcomb Noelle-Neumann outcome perception political Press Primary group producers psychological reality receiver's image References relations relationship relevant Riley and Riley role Rosengren Schramm selection Shannon situation social system society sociological sources spiral of silence stimuli stimulus-response stimulus-response model stimulus-response theory television theory tion TV act values variables Westley and MacLean York