Success Secrets of the Online Marketing Superstars

Első borító
Kaplan Publishing, 2005. júl. 1. - 296 oldal
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Don’t Let Your Online Business Get Lost in Cyberspace

E-commerce sales are predicted to reach $40 billion by 2010 and, as a result, online businesses are going to skyrocket 500 percent. The challenge for all online business owners is to attract new customers and stand out in today’s cluttered marketplace.

In Success Secrets of the Online Marketing Superstars, 24 of the most successful Internet Marketers in the world will share their proven strategies for making money online. The Who’s Who list of marketing stars will teach readers:

  • The most effective ways to bring traffic to your Web site
  • How to write Web copy that gets visitors to purchase
  • The biggest mistakes new online businesses make
  • How to automate your Web site and set up ongoing streams of passive revenue

This book will help avoid years of guesswork and frustration, and teach you the most effective strategies for creating a profitable online business.

  

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Tartalomjegyzék

The Milion Dollar Mindset
1
Creating Multiple Streams of Income on the Internet
11
Guerrilla Marketing Online and Offline
21
Building Your Online Brand
31
Writing Web Copy That Sells
41
The Seduction of the Online Surfer
57
The Magical Power of Headlines
73
Traffic Conversion Secrets
93
Publicity for Your Online Success
171
Mastering Affiliate Programs
181
Mastering Email Marketing
191
Proven ListBuilding and Profit Strategies
205
The Perils of the Internet and What You Can Do to Protect Yourself
219
Understanding Blogs and RSS Feeds
231
Coaching and the Virtual Business
245
Joint Ventures The Secret to Profit and Productivity Online
257

How to Automate Your Online Marketing
105
Building Your Business Using Audio Web and Video Conferencing
115
Speed Selling on the Internet
123
EbayThe Worlds Online Marketplace
137
Mastering PayPerClick Google Overture and More
147
Advanced Traffic Strategies
157
How to Create Products for the Web
265
Using Exit Strategies to Make More Money
277
Resources
285
Index
287
Copyright

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A szerzőről (2005)

An internationally recognized expert in business development and personal growth, Mitch Meyerson has trained more than 18,000 small business owners and entrepreneurs in online marketing strategies and techniques. His weekly marketing e-newsletter is read by more than 40,000 business owners from around the world and he frequently lectures on Internet marketing. Meyerson has been featured on "Oprah and cited in the "Washington Post, Chicago Tribune, Los Angeles Times and other major media outlets.

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