DIFFUSION OF INNOVATIONS 3RD E REV

Első borító
Free Press, 1983 - 453 oldal
Covers the theoretical framework and research evidence supporting an updated model of diffusion and presents a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. It reflects a more critical stance of difussion studies which have been based on a linear model of communication, the process by which messages are transferred from a source to a receiver. It shows the improved understanding that can be achieved by conceptualizing certain kinds of diffusion in light of the convergence model whereby participants create and share information with.

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ELEMENTS OF DIFFUSION
1
Innovations Do Not Sell Themselves
7
Diffusion of Hybrid Corn in lowa
32
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