New Directions in Research on E-commerce

Első borító
Charles William Steinfield
Purdue University Press, 2003 - 356 oldal
1 Ismertető
It's a business truism nowadays that electronic commerce is a volatile, rapidly changing landscape. Despite recent discouraging trends, the fact remains that e-commerce is an integral force in business that must be reckoned with. Current research, however, has been limited to several narrow approaches, such as documenting economic performance, describing business models, and generating new applications and technologies. Charles Steinfield calls instead for an examination of how e-commerce influences fundamental relationships between consumers and firms, across firms, and between firms and the larger society in which they operate. New Directions in Research on E-Commerce offers an international group of scholars and practitioners representing eight countries at the cutting edge of electronic commerce. The essays are divided into four basic topics: understanding consumer responses to Internet stores; market structure and business-to-business e-commerce; e-commerce and industry structure case studies; and social and policy concerns in e-commerce. Collectively, they will help researchers, business leaders, and policy makers to arrive at informed, stable approaches to an essential facet of contemporary life.
  

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Tartalomjegyzék

Internet Retail Store Design How the User Interface Influences Traffic and Sales
11
Consumer Trust in an Internet Store A CrossCultural Validation
33
The Internet and Consumer Buying Behavior A Research Framework and Analysis
64
The Impact of Perceived Channel Utilities Shopping Orientations and Demographics on the Consumers Online Buying Behavior
85
Market Structure and BusinesstoBusiness ECommerce
103
The Effects of Electronic Commerce on the Structure of Intermediation
105
Intermediaries and Trust on the Internet The Use and Prominence of Trusted Third Parties and Privacy Statements
128
Between Flexibility and Automation Evaluating Web Technology from a Business Process Perspective
147
Cybermediation in Auto Distribution Channel Dynamics and Conflicts
187
Electronic Commerce and the Implications for Market Structure The Example of the Art and Antiques Trade
207
Emerging Patterns from the Dynamic Capabilities of Internet Intermediaries The Case of the PC Industry
226
Social and Policy Concerns in ECommerce
243
The Evolution of the Digital Divide How Gaps in Internet Access May Impact Electronic Commerce
245
Community Level Socioeconomic Impacts of Electronic Commerce
293
Interoperability and Electronic Commerce A New Policy Framework for Evaluating Strategic Options
308
About the Authors
337

Computer Mediated Markets An Introduction and a Preliminary Test of Market Structure Impacts
170
ECommerce and Industry Structure Case Studies
185

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