A Practical Guide to CRM: Building More Profitable Customer Relationships

Első borító
Taylor & Francis, 2002. febr. 5. - 285 oldal
CRM technology collects, analyzes, and stores data about customers to optimize not only marketing, sales, and customer service but also back-office operations and new product development. This book explains how to use CRM to integrate all channels of customer contact.

A szerzőről (2002)

Janice Reynolds is a writer, editor, speaker, and consultant in information technology and the Internet/intranet. Prior to starting her own consulting firm in 1995, Ms. Reynolds was the litigation manager of a large New York City law firm. She is the author of The Complete E-Commerce Book. She has edited numerous technical books and led several e-commerce development teams. Ms. Reynolds provides advice to numerous budding entrepreneurs as the 'E-commerce Expert' on Allbusiness.com. She also consults with established companies concerning their technical needs.

Bibliográfiai információk

CímA Practical Guide to CRM: Building More Profitable Customer Relationships
SzerzőJanice Reynolds
Kiadásillusztrált
KiadóTaylor & Francis, 2002
ISBN1578201020, 9781578201020
Terjedelem285 oldal
  
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