The Diffusion of Home Computers: An Exploratory Study

77 home computer 77 MISSING 77 respondents ABSOLUTE FREQ FREQ ADJUSTED CUM ABSOLUTE adoption of home advantages Apple Apple Computer aware of home awareness-knowledge bought BRAND INFLUENCED brand of home buy a home cited CODE COUNT CODE FREQ PCT Commodore PET communication technologies CompuServe computer store cost decision stage diffusion of home DIFFUSION OF INNOVATIONS electronic entertainment factor FREQ CODE FREQ FREQ FREQ CODE FREQ FREQ FREQ FREQUENCY PERCENT HEWLETT PACKARD home computer adoption home computer diffusion home computer owners important individual innovation innovation-decision process interpersonal channels LEARNING AID mass media microcomputers MISSING 100.0 TOTAL PCT OF PCT PCT OF RESPONSES Percent of Responses peripherals Personal Computer problems programs purchase a home RADIO SHACK rate of adoption RELATIVE ADJUSTED CUM sample sources/channels STD DEV television TOTAL 77 TOTAL RESPONSES trigger events VALID CASES 77 video games word processing yes IF YES