Mastering Online Marketing: 12 Keys to Transform Your Website Into a Sales Powerhouse

Első borító
Entrepreneur Press, 2007 nov. 21 - 260 oldal
7 Ismertetők

12 World Class Strategies That Cut Through the Hype and Make Real Money on the Internet

"Much like The E-Myth, Mastering Online Marketing, is not just a collection of tools and tactics. Mitch has created a solid step-by step system for you to build and sustain a thriving e-commerce business... Read it. Digest it. Follow it letter by letter. Then get out there and do it - because that's how you'll experience the true rewards. " -Michael Gerber, author of The E-myth

"Mitch Meyerson has done it again --offering no nonsense strategies and tactics for getting targeted traffic to your website, turning visitors into buyers, putting your online business on auto pilot and setting up multiple streams of active and passive income. This book is a must-read for anyone wanting to build a thriving business on the Internet" -Jay Conrad Levinson, The Father Of Guerrilla Marketing

"Mastering Online Marketing delivers a solid step by step program for succeeding online. Based on years of research for his groundbreaking book, Success Secrets of The Online Marketing Superstars, this book spoonfeeds you the best tips and tactics to build your online business. Mitch Meyerson really delivers the goods!" -Yanik Silver, author of Moonlighting On The Internet

“These days it is not enough to be “good” at online marketing; you must master it. Mitch is not only a master of online marketing, but he is someone who can effectively teach others the strategies used by the top online marketers today. Success and wealth are for everyone, and I do believe that by following the advice and strategies in Mastering Online Marketing, one can achieve great online success.” -Bo Bennett, author of Year To Success

"Mastery is the key to success and this outstanding book shows you exactly how to master online marketing. Meyerson's clear, direct and rich content shows you how to avoid the most common pitfalls and use innovative strategies to cut through the clutter and stand out in the Internet. Highly recommended!” -Michael Port, author of Book Yourself Solid

  

Mit mondanak mások - Írjon ismertetőt

Felhasználói értékelések

5 csillag
2
4 csillag
2
3 csillag
2
2 csillag
0
1 csillag
1

Review: Mastering Online Marketing

Felhasználói ismertető  - Candy - Goodreads

Includes great tips! Teljes értékelés elolvasása

Review: Mastering Online Marketing

Felhasználói ismertető  - Kent - Goodreads

A useful overview of building an online business or promoting a business on the internet. Use of the word "Mastering" in the title might have been a stretch, as the book does not offer enough detail ... Teljes értékelés elolvasása

Kapcsolódó könyvek

Kiválasztott oldalak

Tartalomjegyzék

THE ENTREPRENEURIAL SHIFT The Key to Creating an Integrated Business Mindset
1
THE IMPORTANCE OF LEARNING SOLID BUSINESS STRATEGIES
2
THE FOUR STAGES OF LEARNING
3
THE GOOD NEWS
4
THE OTHER SIDE OF THE STORY
5
Believing That Being a Good Craftsman Is All Thats Needed to Run a Successful Business
7
Lack of Clearly Articulated Goals
9
Lack of Focus Distraction and Overcommitment
12
TYPES OF AUTOMATION
139
SEQUENTIAL AUTORESPONDERS
140
MY STORY
144
CREATE TARGETED SUBLISTS
146
TAKING MONEY ONLINE
147
SET UP YOUR SHOPPING CART
148
PAYPAL
149
TRACKING AND MEASURING MARKETING CAMPAIGNS AND SALES
150

Conflicting Intentions
13
No Systematized Processes
14
PERSONALITY TRAITS OF SUCCESSFUL BUSINESSPEOPLE
16
YOUR INTERACTIVE ADVENTURE
18
2 PLAN AND DEFINE YOUR BUSINESS
21
3 CONDUCT SOME ONLINE RESEARCH
22
CHAPTER 1 REMINDERS
24
STRATEGIC MARKETING The Key to Sustainable Online Success
25
THE ROUGHANDTUMBLE ONLINE MARKETPLACE
26
WHAT IS MARKETING?
27
MARKETING ATTITUDES AND ACTION STEPS
28
LEARN HOW TO GROW YOUR BUSINESS GEOMETRICALLY
30
FIND AND USE THE TWO MOST IMPORTANT CUSTOMER METRICS
31
DEVELOP A SOLID STRATEGIC AND TACTICAL PLAN
32
KNOW YOUR TARGET MARKET AND FIND YOUR NICHE
35
FOCUS ON CONVEYING BENEFITS NOT FEATURES
37
USE AN ASSORTMENT OF MARKETING TACTICS
40
MAKE A GREAT FIRST IMPRESSION
41
REMAIN FLEXIBLE AND ADAPT TO AN EVERCHANGING MARKETPLACE
42
2 USE LOWCOST OR FREE GUERRILLA MARKETING WEAPONS
45
3 OBTAIN CANDID FEEDBACK
46
CHAPTER 2 REMINDERS
48
PRODUCTS AND SERVICES The Key to Smart Selling
49
AVOIDING THE GOLD RUSH MENTALITY
50
THREE BIG MISTAKES ONLINE MARKETERS COMMIT
52
HOW TO CHOOSE A PRODUCT OR SERVICE TO SELL
53
MAKE SURE PEOPLE ARE ACTIVELY SEARCHING FOR YOUR PRODUCT OR SERVICE IDEA
54
CHOOSE YOUR BEST DELIVERY METHOD
60
CREATE YOUR PRODUCT LINE USING THE MARKETING FUNNEL APPROACH
61
DESIGN AND NAVIGATION Making Your Web Site Dynamic and Visitor Friendly
69
THE BASICS
71
CHOOSE THE TYPE OF WEB SITE THAT WILL HELP YOU ACHIEVE YOUR GOAL
72
SELECT AND REGISTER YOUR DOMAIN NAME
76
CHOOSE A COMPANY TO HOST YOUR SITE
78
CHOOSE A SITE BUILDER TEMPLATE OR BLOG
79
DESIGN A PROFESSIONALLOOKING SITE
83
FIVE RULES FOR DESIGNING YOUR SITE
84
Make Speed a Priority
85
Use Internet Design Standards to Make Your Site Easy to Navigate and Use
86
Understand that Web Design Differs from Web Development
88
DYNAMIC WEB COPY The Key to Getting People to Respond
93
SALES LETTER OVERVIEW
95
SALES LETTER LENGTHLONG OR SHORT?
96
SUMMARIZE USING UNDERSTANDABLE HEADINGS AND TITLES
97
COPYWRITING STYLE BASICS
98
MUSTHAVE SALES LETTER ELEMENTS
102
THEIR PROBLEM AND YOUR SOLUTION
104
TESTIMONIALS THAT SHOW RESULTS
105
THE POWER POSTSCRIPT
108
WHY IT WOULD BE FOOLISH TO DO BUSINESS WITH ANYONE OTHER THAN YOU
109
UNCONDITIONAL GUARANTEE
110
PRICING INFORMATION AND PAYMENT OPTIONS
111
2 USING COPY ELEMENTS
112
TRAFFIC CONVERSION The Key to Increased Sales and List Building
113
WHAT IS THE GOAL OF CONVERSION?
115
EXPECTING A SALE ON THE FIRST VISIT
116
BUILDING RELATIONSHIPS TAKES TIME AND REQUIRES PATIENCE
119
OPTIN CONVERSIONS
121
SALES CONVERSIONS
124
WHAT YOU NEED TO KNOW
130
USING AD TRACKERS TO CALCULATE METRICS
131
TEST BEFORE YOU INVEST
132
CHAPTER 6 REMINDERS
133
AUTOMATION The Key to Increasing ECommerce Profits
135
AD TRACKERS
151
MY CHOICE
152
YOUR INTERACTIVE ADVENTURE
154
CHAPTER 7 REMINDERS
156
MULTIMEDIA Increasing Your Impact using Audio Video and Conferencing
157
WEB AUDIO SIMPLIFIED
159
WHAT ARE THE MOST ACCEPTED WEB AUDIO FORMATS?
160
ADDING AUDIO TO YOUR WEB SITE
161
PODCASTS
163
WEB VIDEO SIMPLIFIED
164
WHAT SHOULD YOU DO IF YOURE UNCOMFORTABLE ON CAMERA?
165
WAYS TO USE VIDEO TO INCREASE REVENUES
166
TELECONFERENCING AND WEB CONFERENCING
170
OTHER WAYS THEY CAN HELP GROW AN ONLINE BUSINESS
171
GETTING STARTED
172
THE MAIN ADVANTAGES OF WEBINARS AND WEB CONFERENCING
173
WHAT IS NEEDED TO CONDUCT WEB CONFERENCES ANDOR WEBINARS?
174
YOUR INTERACTIVE ADVENTURE
176
CHAPTER 8 REMINDERS
177
TRAFFIC STRATEGIES The Key to Getting More Visitors to Your Site
179
SEARCH ENGINE OPTIMIZATION 101
180
WHAT ARE SEARCH ENGINES AND WHAT MAKES THEM SO IMPORTANT?
181
WAYS TO OPTIMIZE YOUR WEB SITE Keywords and Phrases
183
STRATEGIES FOR INCREASING TRAFFIC
189
SET UP AN EMAIL SIGNATURE
190
WRITE AND POST ARTICLES
192
PARTICIPATE IN DISCUSSIONS AND FORUMS
194
WRITE AN EZINE
195
WRITE ONLINE PRESS RELEASES
197
SET UP A REFERRAL PROGRAM USING TELLAFRIEND SCRIPTS
198
PARTICIPATE IN AFFILIATE PROGRAMS
199
FORM JOINT VENTURE PARTNERSHIPS
200
YOUR INTERACTIVE ADVENTURE
201
CHAPTER 9 REMINDERS
203
PEOPLE POWER The Key To Successful Affiliate Programs and Partnerships
205
THE POWER OF PARTNERSHIPS
206
JOINT VENTURE PARTNERSHIPS
208
STRATEGIC ALLIANCES
210
AFFILIATE PROGRAMS
211
HOW IS AN AFFILIATE PROGRAM MANAGED?
213
THINGS TO LOOK FOR WHEN CHOOSING AFFILIATE PRODUCTS AND PROGRAMS
216
CREATING YOUR OWN AFFILIATE PROGRAM
217
YOUR INTERACTIVE ADVENTURE
219
CHAPTER 10 REMINDERS
220
WEB 20 The Key to Using Social Media Effectively
221
WHAT IS WEB 20?
223
BASIC WEB 20 PRINCIPLES
224
EFFECTIVE WEB 20 TOOLS
226
Helping Online Marketers Communicate More Effectively
227
Helping Online Marketers Tap Directly into Data Sources
228
Helping Online Marketers Receive and Add Content
230
Helping Online Marketers Develop New Products
232
WHAT ELSE CAN YOU DO TO TAKE ADVANTAGE OF WEB 20?
234
CHAPTER 11 REMINDERS
236
MOMENTUM The Key to Systematizing Your Business and Building Your Virtual Team
237
AVOIDING THE ROADBLOCKS THAT CAN SABOTAGE YOUR MOMENTUM
239
SYSTEMS AND ACCOUNTABILITY
242
BUILDING YOUR VIRTUAL TEAM
245
HOW DO YOU FIND THE RIGHT PERSON?
248
CHAPTER 12 REMINDERS
249
RESOURCES
251
ABOUT THE AUTHORS
253
INDEX
255
Copyright

Gyakori szavak és kifejezések

A szerzőről (2007)

Mitch Meyerson has been a visionary and bestselling author and consultant for more than 20 years. He created the much acclaimed Guerrilla Marketing Coaching Program as well as other landmark internet programs including the Product Factory and Online Web Traffic School.

Mary Eule Scarborough is a former Fortune 500 marketing executive and independent marketing consultant. As the founder of two successful small businesses, she holds unique insight into the marketing challenges entrepreneurs face.

Bibliográfiai információk