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Mastering Online Marketing:

12 Keys to Transform Your Website Into a Sales Powerhouse
Első borító
7 Ismertetők
Entrepreneur Press, 2007.11.21. - 260 oldal

12 World Class Strategies That Cut Through the Hype and Make Real Money on the Internet

"Much like The E-Myth, Mastering Online Marketing, is not just a collection of tools and tactics. Mitch has created a solid step-by step system for you to build and sustain a thriving e-commerce business... Read it. Digest it. Follow it letter by letter. Then get out there and do it - because that's how you'll experience the true rewards. "-Michael Gerber, author of The E-myth

"Mitch Meyerson has done it again --offering no nonsense strategies and tactics forgetting targeted traffic to your website, turning visitors into buyers, putting your onlinebusiness on auto pilot and setting up multiple streams of active and passive income.This book is a must-read for anyone wanting to build a thriving business on the Internet" -Jay Conrad Levinson, The Father Of Guerrilla Marketing

"Mastering Online Marketing delivers a solid step by step program for succeeding online. Based on years of research for his groundbreaking book, Success Secrets of The Online Marketing Superstars, this book spoonfeeds you the best tips and tactics to build your online business. Mitch Meyerson really delivers the goods!" -Yanik Silver, author of Moonlighting On The Internet

“These days it is not enough to be “good” at online marketing; you must master it. Mitch is not only a master of online marketing, but he is someone who can effectively teach others the strategies used by the top online marketers today. Success and wealth are for everyone, and I do believe that by following the advice and strategies in Mastering Online Marketing, one can achieve great online success.” -Bo Bennett, author of Year To Success

"Mastery is the key to success and this outstanding book shows you exactly how to master online marketing. Meyerson's clear, direct and rich content shows you how to avoid the most common pitfalls and use innovative strategies to cut through the clutter and stand out in the Internet. Highly recommended!”-Michael Port, author of Book Yourself Solid

  

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Review: Mastering Online Marketing

Felhasználói ismertető  - Candy - Goodreads

Includes great tips! Teljes értékelés elolvasása

Review: Mastering Online Marketing

Felhasználói ismertető  - Kent - Goodreads

A useful overview of building an online business or promoting a business on the internet. Use of the word "Mastering" in the title might have been a stretch, as the book does not offer enough detail ... Teljes értékelés elolvasása

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Kapcsolódó könyvek

Kiválasztott oldalak

Tartalomjegyzék

THE IMPORTANCE OF LEARNING SOLID BUSINESS STRATEGIES
1
THE FOUR STAGES OF LEARNING
2
THE GOOD NEWS
3
THE OTHER SIDE OF THE STORY
4
Believing That Being a Good Craftsman Is All Thats Needed to Run a Successful Business
6
Lack of Clearly Articulated Goals
8
Lack of Focus Distraction and Overcommitment
11
Conflicting Intentions
12
SEQUENTIAL AUTORESPONDERS
139
MY STORY
143
CREATE TARGETED SUBLISTS
145
TAKING MONEY ONLINE
146
SET UP YOUR SHOPPING CART
147
PAYPAL
148
TRACKING AND MEASURING MARKETING CAMPAIGNS AND SALES
149
AD TRACKERS
150

No Systematized Processes
13
PERSONALITY TRAITS OF SUCCESSFUL BUSINESSPEOPLE
15
YOUR INTERACTIVE ADVENTURE
17
2 PLAN AND DEFINE YOUR BUSINESS
20
3 CONDUCT SOME ONLINE RESEARCH
21
CHAPTER 1 REMINDERS
23
STRATEGIC MARKETING The Key to Sustainable Online Success
24
THE ROUGHANDTUMBLE ONLINE MARKETPLACE
25
WHAT IS MARKETING?
26
MARKETING ATTITUDES AND ACTION STEPS
27
LEARN HOW TO GROW YOUR BUSINESS GEOMETRICALLY
29
FIND AND USE THE TWO MOST IMPORTANT CUSTOMER METRICS
30
DEVELOP A SOLID STRATEGIC AND TACTICAL PLAN
31
KNOW YOUR TARGET MARKET AND FIND YOUR NICHE
34
FOCUS ON CONVEYING BENEFITS NOT FEATURES
36
USE AN ASSORTMENT OF MARKETING TACTICS
39
MAKE A GREAT FIRST IMPRESSION
40
REMAIN FLEXIBLE AND ADAPT TO AN EVERCHANGING MARKETPLACE
41
2 USE LOWCOST OR FREE GUERRILLA MARKETING WEAPONS
44
3 OBTAIN CANDID FEEDBACK
45
CHAPTER 2 REMINDERS
47
PRODUCTS AND SERVICES The Key to Smart Selling
48
AVOIDING THE GOLD RUSH MENTALITY
49
THREE BIG MISTAKES ONLINE MARKETERS COMMIT
51
HOW TO CHOOSE A PRODUCT OR SERVICE TO SELL
52
MAKE SURE PEOPLE ARE ACTIVELY SEARCHING FOR YOUR PRODUCT OR SERVICE IDEA
53
CHOOSE YOUR BEST DELIVERY METHOD
59
CREATE YOUR PRODUCT LINE USING THE MARKETING FUNNEL APPROACH
60
THE BASICS
70
CHOOSE THE TYPE OF WEB SITE THAT WILL HELP YOU ACHIEVE YOUR GOAL
71
SELECT AND REGISTER YOUR DOMAIN NAME
75
CHOOSE A COMPANY TO HOST YOUR SITE
77
CHOOSE A SITE BUILDER TEMPLATE OR BLOG
78
DESIGN A PROFESSIONALLOOKING SITE
82
FIVE RULES FOR DESIGNING YOUR SITE
83
Make Speed a Priority
84
Use Internet Design Standards to Make Your Site Easy to Navigate and Use
85
Understand that Web Design Differs from Web Development
87
SALES LETTER OVERVIEW
94
SALES LETTER LENGTHLONG OR SHORT?
95
SUMMARIZE USING UNDERSTANDABLE HEADINGS AND TITLES
96
COPYWRITING STYLE BASICS
97
MUSTHAVE SALES LETTER ELEMENTS
101
THEIR PROBLEM AND YOUR SOLUTION
103
TESTIMONIALS THAT SHOW RESULTS
104
THE POWER POSTSCRIPT
107
WHY IT WOULD BE FOOLISH TO DO BUSINESS WITH ANYONE OTHER THAN YOU
108
UNCONDITIONAL GUARANTEE
109
PRICING INFORMATION AND PAYMENT OPTIONS
110
2 USING COPY ELEMENTS
111
TRAFFIC CONVERSION The Key to Increased Sales and List Building
112
WHAT IS THE GOAL OF CONVERSION?
114
EXPECTING A SALE ON THE FIRST VISIT
115
BUILDING RELATIONSHIPS TAKES TIME AND REQUIRES PATIENCE
118
OPTIN CONVERSIONS
120
SALES CONVERSIONS
123
WHAT YOU NEED TO KNOW
129
USING AD TRACKERS TO CALCULATE METRICS
130
TEST BEFORE YOU INVEST
131
CHAPTER 6 REMINDERS
132
TYPES OF AUTOMATION
138
MY CHOICE
151
YOUR INTERACTIVE ADVENTURE
153
CHAPTER 7 REMINDERS
155
MULTIMEDIA Increasing Your Impact using Audio Video and Conferencing
156
WEB AUDIO SIMPLIFIED
158
WHAT ARE THE MOST ACCEPTED WEB AUDIO FORMATS?
159
ADDING AUDIO TO YOUR WEB SITE
160
PODCASTS
162
WEB VIDEO SIMPLIFIED
163
WHAT SHOULD YOU DO IF YOURE UNCOMFORTABLE ON CAMERA?
164
WAYS TO USE VIDEO TO INCREASE REVENUES
165
TELECONFERENCING AND WEB CONFERENCING
169
OTHER WAYS THEY CAN HELP GROW AN ONLINE BUSINESS
170
GETTING STARTED
171
THE MAIN ADVANTAGES OF WEBINARS AND WEB CONFERENCING
172
WHAT IS NEEDED TO CONDUCT WEB CONFERENCES ANDOR WEBINARS?
173
YOUR INTERACTIVE ADVENTURE
175
CHAPTER 8 REMINDERS
176
SEARCH ENGINE OPTIMIZATION 101
179
WHAT ARE SEARCH ENGINES AND WHAT MAKES THEM SO IMPORTANT?
180
WAYS TO OPTIMIZE YOUR WEB SITE Keywords and Phrases
182
STRATEGIES FOR INCREASING TRAFFIC
188
SET UP AN EMAIL SIGNATURE
189
WRITE AND POST ARTICLES
191
PARTICIPATE IN DISCUSSIONS AND FORUMS
193
WRITE AN EZINE
194
WRITE ONLINE PRESS RELEASES
196
SET UP A REFERRAL PROGRAM USING TELLAFRIEND SCRIPTS
197
PARTICIPATE IN AFFILIATE PROGRAMS
198
FORM JOINT VENTURE PARTNERSHIPS
199
YOUR INTERACTIVE ADVENTURE
200
CHAPTER 9 REMINDERS
202
THE POWER OF PARTNERSHIPS
205
JOINT VENTURE PARTNERSHIPS
207
STRATEGIC ALLIANCES
209
AFFILIATE PROGRAMS
210
HOW IS AN AFFILIATE PROGRAM MANAGED?
212
THINGS TO LOOK FOR WHEN CHOOSING AFFILIATE PRODUCTS AND PROGRAMS
215
CREATING YOUR OWN AFFILIATE PROGRAM
216
YOUR INTERACTIVE ADVENTURE
218
CHAPTER 10 REMINDERS
219
WEB 20 The Key to Using Social Media Effectively
220
WHAT IS WEB 20?
222
BASIC WEB 20 PRINCIPLES
223
EFFECTIVE WEB 20 TOOLS
225
Helping Online Marketers Communicate More Effectively
226
Helping Online Marketers Tap Directly into Data Sources
227
Helping Online Marketers Receive and Add Content
229
Helping Online Marketers Develop New Products
231
WHAT ELSE CAN YOU DO TO TAKE ADVANTAGE OF WEB 20?
233
CHAPTER 11 REMINDERS
235
MOMENTUM The Key to Systematizing Your Business and Building Your Virtual Team
236
AVOIDING THE ROADBLOCKS THAT CAN SABOTAGE YOUR MOMENTUM
238
SYSTEMS AND ACCOUNTABILITY
241
BUILDING YOUR VIRTUAL TEAM
244
HOW DO YOU FIND THE RIGHT PERSON?
247
CHAPTER 12 REMINDERS
248
ABOUT THE AUTHORS
252
INDEX
254
Copyright

Gyakori szavak és kifejezések

A szerzőről (2007)

Mitch Meyerson has been a visionary and bestselling author and consultant for more than 20 years. He created the much acclaimed Guerrilla Marketing Coaching Program as well as other landmark internet programs including the Product Factory and Online Web Traffic School.

Mary Eule Scarborough is a former Fortune 500 marketing executive and independent marketing consultant. As the founder of two successful small businesses, she holds unique insight into the marketing challenges entrepreneurs face.

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