Understanding Media: The Extensions of ManMcGraw-Hill, 1964 - 359 oldal McLuhan believes we are living in the midst of a turbulent, unseen revolution, where human technologies are becoming extensions of the human organism and the central nervous system. His book is a fascinating analysis of all media. |
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acceleration Al Capp American artist automation awareness become CALIFORNIA/SANTA CRUZ central nervous system century clock comic commodity money cool created culture depth E. E. Cummings effect electric age electric media electric technology electronic Elias Canetti experience explosion extension fact film Finnegans Wake fragmented functions Greek Gutenberg Hans Selye homogenized human iconic implosion industrial instant intensity interplay involvement James Joyce kind language Lewis Mumford lineal literacy literate lives machine MAD magazine magazine means mechanical medieval medium mosaic motorcar movable types movie newspaper nonliterate numb oral organization participation patterns perception phonetic alphabet phonograph photograph physical play political psychic and social radio Renaissance road role Roman sense separation society space specialist speed speed-up stress structure tactile telegraph telephone tion translate tribal TV image typewriter typography uniform visual Western Western world wheel writing